GreenConnect
a carpool mobile application designed to help busy mothers to free up their time while making positive environmental impact leveraging smart meter data
6 weeks - solo
2023
User Interface
GreenConnect
a carpool mobile application designed to help busy mothers to free up their time while making positive environmental impact leveraging smart meter data
6 weeks - solo
2023
User Interface
GreenConnect
a carpool mobile application designed to help busy mothers to free up their time while making positive environmental impact leveraging smart meter data
6 weeks - solo
2023
User Interface
Project Overview
Project Overview
Project Overview
Discover
Brief
Desk research
COM-B model
Problem statement
Define
Proto persona
IBM's Assumption matrix
User need statement
Story boarding
Design
MoSCoW Matrix
Site map
Wire frames
Lo-fi prototype
Deliver
Usability testing
Hi-fi app design
Discover
Brief
Desk research
COM-B model
Problem statement
Define
Proto persona
IBM's Assumption matrix
User need statement
Story boarding
Design
MoSCoW Matrix
Site map
Wire frames
Lo-fi prototype
Deliver
Usability testing
Hi-fi app design
Discover
Brief
Desk research
COM-B model
Problem statement
Define
Proto persona
IBM's Assumption matrix
User need statement
Story boarding
Design
MoSCoW Matrix
Site map
Wire frames
Lo-fi prototype
Deliver
Usability testing
Hi-fi app design
Save Energy and Time.
Save Energy and Time.
Save Energy and Time.
The Problem Space: The UK Household energy…
The Problem Space: The UK Household energy…
The Problem Space: The UK Household energy…
Prices
Prices
Prices
According to Ofgem (energy regulator), the energy price cap is expected to increase by 5% in January 2024. Average annual household bills will go from £1,834 up to £1,928
According to Ofgem (energy regulator), the energy price cap is expected to increase by 5% in January 2024. Average annual household bills will go from £1,834 up to £1,928
According to Ofgem (energy regulator), the energy price cap is expected to increase by 5% in January 2024. Average annual household bills will go from £1,834 up to £1,928
Consumption
Consumption
Consumption
Peak electricity hours are usually between 7 am to 11 am, and 5 pm to 7 pm depending on the time of the year. Fossil fuel or imported energy is most likely to be used during these hours
Peak electricity hours are usually between 7 am to 11 am, and 5 pm to 7 pm depending on the time of the year. Fossil fuel or imported energy is most likely to be used during these hours
Peak electricity hours are usually between 7 am to 11 am, and 5 pm to 7 pm depending on the time of the year. Fossil fuel or imported energy is most likely to be used during these hours
Eco footprint
Eco footprint
Eco footprint
Households are the main contributor to greenhouse emissions in 2021.
Households are the main contributor to greenhouse emissions in 2021.
Households are the main contributor to greenhouse emissions in 2021.
Attitude
Attitude
Attitude
The domestic Smart Meter adaptation rate in 2023 was 57%
The domestic Smart Meter adaptation rate in 2023 was 57%
The domestic Smart Meter adaptation rate in 2023 was 57%
Sources
Sources
Sources
97% of households have central heating and 87% of those use natural gases (Heatable, 2023). 42.1% of electricity generation in Q2 2023 came from renewables (which is good, but can be better!)
97% of households have central heating and 87% of those use natural gases (Heatable, 2023). 42.1% of electricity generation in Q2 2023 came from renewables (which is good, but can be better!)
97% of households have central heating and 87% of those use natural gases (Heatable, 2023). 42.1% of electricity generation in Q2 2023 came from renewables (which is good, but can be better!)
Brief: Selecting target group
Brief: Selecting target group
Brief: Selecting target group
Loyal Persona Mindset:
The ‘We’ Archetype
Loyal Persona Mindset:
The ‘We’ Archetype
Qualitative Family Persona
The Young Good Life Family
Qualitative Family Persona:
The Young Good Life Family
“Proud to be British and
critical to the system that appears to
support greedy corporates rather than
the individual”
“Proud to be British and
critical to the system that appears to
support greedy corporates rather than
the individual”
“Proud to be British and
critical to the system that appears to
support greedy corporates rather than
the individual”
Loyal Nationalist
Loyal Nationalist
Married couples in the UK
Married couples in the UK
Married couples in the UK
65,5%
65,5%
Families with dependent children
Families with dependent children
Families with dependent children
42,2%
42,2%
Barriers to behaviour change - COM-B model
Barriers to behaviour change - COM-B model
Barriers to behaviour change - COM-B model
I used the COM-B model to unpack the initial assumptions for barriers to behaviour change relevant to ‘The Young Good Life" family.
I used the COM-B model to unpack the initial assumptions for barriers to behaviour change relevant to ‘The Young Good Life" family.
Initial problem statement
Initial problem statement
Initial problem statement
" How might we design a mobile app that utilises smart meter data to encourage hectic parents to young children to reduce their domestic energy consumption and engage positively with climate action? "
" How might we design a mobile app that utilises smart meter data to encourage hectic parents to young children to reduce their domestic energy consumption and engage positively with climate action? "
" How might we design a mobile app that utilises smart meter data to encourage hectic parents to young children to reduce their domestic energy consumption and engage positively with climate action? "
Proto-persona: Busy Mother
Proto-persona: Busy Mother
Proto-persona:
Busy Mother
End Goals
End Goals
End Goals
To equip her children with knowledge and a sustainable mindset
To ensure a safe future for her children
To live a healthy and fun lifestyle
To balance work with home responsibilities while
making everyday life enjoyable
To equip her children with knowledge and a sustainable mindset
To ensure a safe future for her children
To live a healthy and fun lifestyle
To balance work with home responsibilities while
making everyday life enjoyable
To equip her children with knowledge and a sustainable mindset
To ensure a safe future for her children
To live a healthy and fun lifestyle
To balance work with home responsibilities while
making everyday life enjoyable
Experience Goals
Experience Goals
Experience Goals
To feel assurance and affirmation of being a responsible mother
To feel closely connected with her family and community
To feel rewarded for positive changes made
Wants energy saving to feel fair - everyone does their part
To feel assurance and affirmation of being a responsible mother
To feel closely connected with her family and community
To feel rewarded for positive changes made
Wants energy saving to feel fair - everyone does their part
To feel assurance and affirmation of being a responsible mother
To feel closely connected with her family and community
To feel rewarded for positive changes made
Wants energy saving to feel fair - everyone does their part
Key demographic
Key demographic
Key demographic
35 years old & and working part-time from home
2 young children Ben and Emma both 5 years old
Mainly in charge of drop off and pick up of the children
She is very involved in her children's learning and development
Has disposable income to resolve short-term problems
Relative high political participation is driven by a sense of injustice
She aims for an inductive parenting style where she uses reasoning and explanation to discipline or guide her children
35 years old & and working part-time from home
2 young children Ben and Emma both 5 years old
Mainly in charge of drop off and pick up of the children
She is very involved in her children's learning and development
Has disposable income to resolve short-term problems
Relative high political participation is driven by a sense of injustice
She aims for an inductive parenting style where she uses reasoning and explanation to discipline or guide her children
35 years old & and working part-time from home
2 young children Ben and Emma both 5 years old
Mainly in charge of drop off and pick up of the children
She is very involved in her children's learning and development
Has disposable income to resolve short-term problems
Relative high political participation is driven by a sense of injustice
She aims for an inductive parenting style where she uses reasoning and explanation to discipline or guide her children
Pain points and Frustrations
Pain points and Frustrations
Pain points & Frustrations
Anxious that she has not contributed enough to secure a sustainable future for her children.
Suspicious about the reliability of the sustainability advice she's receiving it due to a lack of immediate feedback.
Frustrated not to know if others are doing their part in energy-saving
Busy balancing home and work responsibilities with limited time for other commitments
Anxious that she has not contributed enough to secure a sustainable future for her children.
Suspicious about the reliability of the sustainability advice she's receiving it due to a lack of immediate feedback.
Frustrated not to know if others are doing their part in energy-saving
Busy balancing home and work responsibilities with limited time for other commitments
Anxious that she has not contributed enough to secure a sustainable future for her children.
Suspicious about the reliability of the sustainability advice she's receiving it due to a lack of immediate feedback.
Frustrated not to know if others are doing their part in energy-saving
Busy balancing home and work responsibilities with limited time for other commitments
Site Map
Site Map
Site Map
Wireframe
Wireframe
Wireframe
