Karin Wei (凯琳)
Product & UX/UI designer who bridges the gap between user needs and business strategy.
Hi, I am Karin
I'm a Swedish-born Chinese UX designer, based in London. I'm currently working at a large FTSE 100 company building accounting and agentic Ai solutions for small and medium sized businesses. My work is heavily focused on simplifying experiences for our users, transforming aspects of business operations to a delightful journey where transparency and confidence are key.
I started my career in UX design after interning at a Start-up in the Edtech industry which gave me the first insights in working with various tools and closely in a cross functional team that moved with pace.
I enjoy untangle mess and I care about making things understandable. Reducing friction, removing noise, and helping users move forward without thinking too much about the interface itself.
Outside of work, I enjoy spending time outdoors, learning new crafts recent ones I've picked up are tinkering with Arduinos and crochet.
Outside of work, I spend time exploring visual ideas, photography, and small side projects that let me experiment more freely.
What I'm into right now
AI tools
Matcha
Board games
Crochet
Arduino
Minimalistic interior
Running
Drawing
Clouds
Ambient music
Interior design
The values
behind my work
Curiosity
I take initiative, explore new ideas, and make decisions even when the path isn’t clear.
Honesty
I communicate openly, give feedback, and focus on what truly matters for the outcome.
Adaptability
I stay flexible, learn quickly, and adjust to challenges without losing direction or focus.
Teamwork
I love collaborating, ownership, and believe the best results come from teamwork.
