Jeans Laundry Research
The purpose with this coursework was to adopt quantitative and qualitative design research and analysis methods to identify a design opportunity related to sustainable laundry practises among a chosen sample group.
Design Research Methods
2023
UX
Jeans Laundry Research
The purpose with this coursework was to adopt quantitative and qualitative design research and analysis methods to identify a design opportunity related to sustainable laundry practises among a chosen sample group.
Design Research Methods
2023
UX
Jeans Laundry Research
The purpose with this coursework was to adopt quantitative and qualitative design research and analysis methods to identify a design opportunity related to sustainable laundry practises among a chosen sample group.
Design Research Methods
2023
UX
Project Overview
Project Overview
Project Overview
Discover
Secondary Research
Collection of qualitative primary data: Interviews and design ethnography
Define
Data analysis and synthesis using various methods i.e. Affinity diagram
Design
Prioritising Insights with Evaluation Matrix
Converting insights into design opportunities.
Deliver
Design Opportunities formulated as 'HMWs'
Prioritisation with Evaluation matrix
Discover
Secondary Research
Collection of qualitative primary data: Interviews and design ethnography
Define
Data analysis and synthesis using various methods i.e. Affinity diagram
Design
Prioritising Insights with Evaluation Matrix
Converting insights into design opportunities.
Deliver
Design Opportunities formulated as 'HMWs'
Prioritisation with Evaluation matrix
Discover
Secondary Research
Collection of qualitative primary data: Interviews and design ethnography
Define
Data analysis and synthesis using various methods i.e. Affinity diagram
Design
Prioritising Insights with Evaluation Matrix
Converting insights into design opportunities.
Deliver
Design Opportunities formulated as 'HMWs'
Prioritisation with Evaluation matrix
Challenges
Obstacle: Due to the limited network in Loughborough, it was difficult to find participants within my inclusion/exclusion criteria (Asian International students, Male, First time living in the UK).
Solution: Asked acquaintances to refer me to individuals with a matching profile
Obstacle: The process of selecting and testing appropriate design research methods during a short time frame.
Solution: Where possible I tried to arrange pilot tests with other candidates to identify any shortcomings in my interview protocols.
Challenges
Obstacle: Due to the limited network in Loughborough, it was difficult to find participants within my inclusion/exclusion criteria (Asian International students, Male, First time living in the UK).
Solution: Asked acquaintances to refer me to individuals with a matching profile
Obstacle: The process of selecting and testing appropriate design research methods during a short time frame.
Solution: Where possible I tried to arrange pilot tests with other candidates to identify any shortcomings in my interview protocols.
Challenges
Obstacle: Due to the limited network in Loughborough, it was difficult to find participants within my inclusion/exclusion criteria (Asian International students, Male, First time living in the UK).
Solution: Asked acquaintances to refer me to individuals with a matching profile
Obstacle: The process of selecting and testing appropriate design research methods during a short time frame.
Solution: Where possible I tried to arrange pilot tests with other candidates to identify any shortcomings in my interview protocols.
Goals
Conduct 3 contextual interviews with different participants fitting the predetermined exclusion/inclusion criteria based on research objectives and secondary research
Explore the sample group's (jeans) laundry attitudes, behaviours and routines through semi-structured interviews and design ethnography to understand the sustainability impacts and identify design opportunities which could address these impacts and enhance the user experience
Conduct a visual report with suggested and prioritised design opportunities
Goals
Conduct 3 contextual interviews with different participants fitting the predetermined exclusion/inclusion criteria based on research objectives and secondary research
Explore the sample group's (jeans) laundry attitudes, behaviours and routines through semi-structured interviews and design ethnography to understand the sustainability impacts and identify design opportunities which could address these impacts and enhance the user experience
Conduct a visual report with suggested and prioritised design opportunities
Goals
Conduct 3 contextual interviews with different participants fitting the predetermined exclusion/inclusion criteria based on research objectives and secondary research
Explore the sample group's (jeans) laundry attitudes, behaviours and routines through semi-structured interviews and design ethnography to understand the sustainability impacts and identify design opportunities which could address these impacts and enhance the user experience
Conduct a visual report with suggested and prioritised design opportunities
Secondary Research
Hunt statement
Secondary Research
Hunt statement
Secondary Research
Hunt statement
Insights
Insights
Reflection
When selecting the sample group for this study, I wanted to challenge myself by choosing a different persona profile from my own in terms of culture, gender, and nationality. The ideal scenario would have been to only recruit participants that I don't have a personal contact with, outside of this module as that would have better emulated a real-life scenario. However, due to time constraints, I had to go with convenience and availability sampling
When selecting the methods, I wanted to balance the amount of newness with the level of familiarity based on the time I had, which was challenging. One part of me wanted to implement every new method or technique I came across due to curiosity, but another side of me knew that this project was not about quantity but rather being able to produce high-quality research.
Reflection
When selecting the sample group for this study, I wanted to challenge myself by choosing a different persona profile from my own in terms of culture, gender, and nationality. The ideal scenario would have been to only recruit participants that I don't have a personal contact with, outside of this module as that would have better emulated a real-life scenario. However, due to time constraints, I had to go with convenience and availability sampling
When selecting the methods, I wanted to balance the amount of newness with the level of familiarity based on the time I had, which was challenging. One part of me wanted to implement every new method or technique I came across due to curiosity, but another side of me knew that this project was not about quantity but rather being able to produce high-quality research.
Reflection
When selecting the sample group for this study, I wanted to challenge myself by choosing a different persona profile from my own in terms of culture, gender, and nationality. The ideal scenario would have been to only recruit participants that I don't have a personal contact with, outside of this module as that would have better emulated a real-life scenario. However, due to time constraints, I had to go with convenience and availability sampling
When selecting the methods, I wanted to balance the amount of newness with the level of familiarity based on the time I had, which was challenging. One part of me wanted to implement every new method or technique I came across due to curiosity, but another side of me knew that this project was not about quantity but rather being able to produce high-quality research.