Sky Sports
We delivered a cross-platform solution 'FanConnect' integrated to SkySports existing app during a 6 weeks long design sprint. Our solution aims to facilitate sense of community and belongingness among football enthusiasts
Industry Project
2024
UX
Sky Sports
We delivered a cross-platform solution 'FanConnect' integrated to SkySports existing app during a 6 weeks long design sprint. Our solution aims to facilitate sense of community and belongingness among football enthusiasts
Industry Project
2024
UX
Sky Sports
We delivered a cross-platform solution 'FanConnect' integrated to SkySports existing app during a 6 weeks long design sprint. Our solution aims to facilitate sense of community and belongingness among football enthusiasts
Industry Project
2024
UX
Project Overview
Project Overview
Project Overview
Discover
Primary Research
Secondary Research
Qualitative Persona
Define
Crazy 8
HMWs
Assumption Mapping
Moscow prioritisation
Design
Low-fi & Mid-fi
Usability Testing
Deliver
Usability Testing
Hi-fi prototype
Discover
Primary Research
Secondary Research
Qualitative Persona
Define
Crazy 8
HMWs
Assumption Mapping
Moscow prioritisation
Design
Low-fi & Mid-fi
Usability Testing
Deliver
Usability Testing
Hi-fi prototype
Discover
Primary Research
Secondary Research
Qualitative Persona
Define
Crazy 8
HMWs
Assumption Mapping
Moscow prioritisation
Design
Low-fi & Mid-fi
Usability Testing
Deliver
Usability Testing
Hi-fi prototype
Challenges
Initially, the team planned to run a co-design workshop. Sadly, we didn't manage to recruit enough participants for this exercise and had to iterate to a usability testing workshop instead.
Challenges
Initially, the team planned to run a co-design workshop. Sadly, we didn't manage to recruit enough participants for this exercise and had to iterate to a usability testing workshop instead.
Challenges
Initially, the team planned to run a co-design workshop. Sadly, we didn't manage to recruit enough participants for this exercise and had to iterate to a usability testing workshop instead.
Goals
To design a solution for SkySports that helps sports fans to build communities. The solution aims to both retain and attract sports fans while facilitating two way communication between SkySports and the users.
Goals
To design a solution for SkySports that helps sports fans to build communities. The solution aims to both retain and attract sports fans while facilitating two way communication between SkySports and the users.
Goals
To design a solution for SkySports that helps sports fans to build communities. The solution aims to both retain and attract sports fans while facilitating two way communication between SkySports and the users.
Secondary Research
The secondary research informed our decision on which proto persona from the brief and sport to focus on. We also looked into existing solutions for establishing communities in sports such as Reddit, and Discord.
Primary Research
Since we were 6 members in our team, we decided to interview one participant each.
Secondary Research
The secondary research informed our decision on which proto persona from the brief and sport to focus on. We also looked into existing solutions for establishing communities in sports such as Reddit, and Discord.
Primary Research
Since we were 6 members in our team, we decided to interview one participant each.
Secondary Research
The secondary research informed our decision on which proto persona from the brief and sport to focus on. We also looked into existing solutions for establishing communities in sports such as Reddit, and Discord.
Primary Research
Since we were 6 members in our team, we decided to interview one participant each.
We asked questions about:
Their current experience of watching football pain points and task goals
The platforms they used to watch football
The various (environmental) contexts they watch football
The devices they use to watch football match
Elements of a football match they enjoy or dislike
We asked questions about:
Their current experience of watching football pain points and task goals
The platforms they used to watch football
The various (environmental) contexts they watch football
The devices they use to watch football match
Elements of a football match they enjoy or dislike
We asked questions about:
Their current experience of watching football pain points and task goals
The platforms they used to watch football
The various (environmental) contexts they watch football
The devices they use to watch football match
Elements of a football match they enjoy or dislike
Qualitative Persona
The insights we gathered from our secondary and primary research helped us to develop our assigned proto persona to a qualitative persona. We concluded that this persona version better represented the audience we aimed to design for.
Qualitative Persona
The insights we gathered from our secondary and primary research helped us to develop our assigned proto persona to a qualitative persona. We concluded that this persona version better represented the audience we aimed to design for.
Qualitative Persona
The insights we gathered from our secondary and primary research helped us to develop our assigned proto persona to a qualitative persona. We concluded that this persona version better represented the audience we aimed to design for.
Mid-fi prototype
Usability Testing
Mid-fi prototype
Usability Testing
Mid-fi prototype
Usability Testing
Information Architecture
Information Architecture
Information Architecture
Use the phone as an additional device
This idea of pairing the phone as a secondary device to enhance the viewing experience on the laptop was inspired by the function offered by Microsoft Teams. Users that are logged in on both devices will be able to sync the devices through a pop up in-app notification.
Additionally, we aim to integrate FanConnect with the existing SkySports app due to the following reasons:
Business benefits:
Easier to engage existing app users
Cost efficient
User benefits:
No need to download another app
All-in-one place
Use the phone as an additional device
This idea of pairing the phone as a secondary device to enhance the viewing experience on the laptop was inspired by the function offered by Microsoft Teams. Users that are logged in on both devices will be able to sync the devices through a pop up in-app notification.
Additionally, we aim to integrate FanConnect with the existing SkySports app due to the following reasons:
Business benefits:
Easier to engage existing app users
Cost efficient
User benefits:
No need to download another app
All-in-one place
Use the phone as an additional device
This idea of pairing the phone as a secondary device to enhance the viewing experience on the laptop was inspired by the function offered by Microsoft Teams. Users that are logged in on both devices will be able to sync the devices through a pop up in-app notification.
Additionally, we aim to integrate FanConnect with the existing SkySports app due to the following reasons:
Business benefits:
Easier to engage existing app users
Cost efficient
User benefits:
No need to download another app
All-in-one place
Reflection
Working in a diverse team, with each member bringing distinct cultural and professional experiences to the table, allowed us to view design challenges and opportunities from multiple angles. Having no previous interest in football, this project allowed me to challenge my abilities to design a solution by emphasising with audience dissimilar to myself.
Reflection
Working in a diverse team, with each member bringing distinct cultural and professional experiences to the table, allowed us to view design challenges and opportunities from multiple angles. Having no previous interest in football, this project allowed me to challenge my abilities to design a solution by emphasising with audience dissimilar to myself.
Reflection
Working in a diverse team, with each member bringing distinct cultural and professional experiences to the table, allowed us to view design challenges and opportunities from multiple angles. Having no previous interest in football, this project allowed me to challenge my abilities to design a solution by emphasising with audience dissimilar to myself.