Sky Sports
In a team of six, we completed a high-fidelity prototype of our solution, FanConnect, over a six-week design sprint. This cross-platform digital solution is designed to enrich the live football match viewing experience for current SkySport users and new football fans through engagement driven by customisation, and gamification.
6 weeks - Group Project
2024
UX/UI
Sky Sports
In a team of six, we completed a high-fidelity prototype of our solution, FanConnect, over a six-week design sprint. This cross-platform digital solution is designed to enrich the live football match viewing experience for current SkySport users and new football fans through engagement driven by customisation, and gamification.
6 weeks - Group Project
2024
UX/UI
Sky Sports
In a team of six, we completed a high-fidelity prototype of our solution, FanConnect, over a six-week design sprint. This cross-platform digital solution is designed to enrich the live football match viewing experience for current SkySport users and new football fans through engagement driven by customisation, and gamification.
6 weeks - Group Project
2024
UX/UI
💙 Project Overview
💙 Project Overview
💙 Project Overview
My Role:
My Role:
I was responsible for our user research plan and strategy. Activities I undertook included recruiting qualifying participants and conducting semi-structured interviews and user tests.
My key contribution to the ideation phase was the phone pairing function inspired by MS Teams and the gamification concept BingGoal.
I was responsible for our user research plan and strategy. Activities I undertook included recruiting qualifying participants and conducting semi-structured interviews and user tests.
My key contribution to the ideation phase was the phone pairing function inspired by MS Teams and the gamification concept BingGoal.
Personal Challenges:
Personal Challenges:
Given my limited prior experience with football, I initially struggled to contribute effectively to ideation as I couldn’t fully empathise with the target audience. However, by conducting extensive secondary research and immersing myself in the live match environment and experience through ethnography, I significantly deepened my understanding of the sport.
Given my limited prior experience with football, I initially struggled to contribute effectively to ideation as I couldn’t fully empathise with the target audience. However, by conducting extensive secondary research and immersing myself in the live match environment and experience through ethnography, I significantly deepened my understanding of the sport.
The Brief: Building Communities
The Brief: Building Communities
The Brief: Building Communities
🚨 The Problem
Existing fan experiences don’t meet the expectations of highly engaged, social individuals.
🚨 The Problem
Existing fan experiences don’t meet the expectations of highly engaged, social individuals.
🚨 The Problem
Existing fan experiences don’t meet the expectations of highly engaged, social individuals.
📜 The Requirements
Not only retain but also attract customers.
Help SkySports to remain competitive, and relevant, while keeping fans engaged.
📜 The Requirements
Not only retain but also attract customers.
Help SkySports to remain competitive, and relevant, while keeping fans engaged.
📜 The Requirements
Not only retain but also attract customers.
Help SkySports to remain competitive, and relevant, while keeping fans engaged.
Secondary Research
Secondary Research
Secondary Research
The secondary research informed our decision on which proto-persona from the original brief and sport to focus on. We also looked into existing solutions to facilitate sports communities such as Reddit, Discord, Twitch and Facebook Groups
The secondary research informed our decision on which proto-persona from the original brief and sport to focus on. We also looked into existing solutions to facilitate sports communities such as Reddit, Discord, Twitch and Facebook Groups
The secondary research informed our decision on which proto-persona from the original brief and sport to focus on. We also looked into existing solutions to facilitate sports communities such as Reddit, Discord, Twitch and Facebook Groups
Our Focus
Our Focus
Our Focus
Persona: Gen- Z
We opted to develop a Gen-Z persona because of the substantial amount of available data and the football industry’s lag in effectively engaging younger audiences.
Persona: Gen- Z
We opted to develop a Gen-Z persona because of the substantial amount of available data and the football industry’s lag in effectively engaging younger audiences.
Persona: Gen- Z
We opted to develop a Gen-Z persona because of the substantial volume of data available and the football industry’s lag in effectively engaging younger audiences.
Sport: Football
We decided to focus on football due to its lack of innovation compared to other sports while being one of the most watched live sports. .
Sport: Football
We decided to focus on football due to its lack of innovation compared to other sports while being one of the most watched live sports.
Sport: Football
We decided to focus on football due to its lack of innovation compared to other sports while being one of the most watched live sports.
Primary Research:
Since we were 6 members in our team, we decided to interview one participant each.
Primary Research:
Since we were 6 members in our team, we decided to interview one participant each.
Primary Research:
Since we were 6 members in our team, we decided to interview one participant each.
We asked questions about their current experience of watching football
We asked questions about their current experience of watching football
We asked questions about their current experience of watching football
The platforms they used to watch football
The various (environmental) contexts they watch football
The devices they use to watch football match
Elements of a football match they enjoy or dislike
The platforms they used to watch football
The various (environmental) contexts they watch football
The devices they use to watch football match
Elements of a football match they enjoy or dislike
The platforms they used to watch football
The various (environmental) contexts they watch football
The devices they use to watch football match
Elements of a football match they enjoy or dislike
Remote
In Person
Qualitative Persona
The insights we gathered from our secondary and primary research helped us develop our assigned proto-persona into a qualitative persona. We concluded that our updated persona better represented the audience we aimed to design for.
Qualitative Persona
The insights we gathered from our secondary and primary research helped us develop our assigned proto-persona into a qualitative persona. We concluded that our updated persona better represented the audience we aimed to design for.
Qualitative Persona
The insights we gathered from our secondary and primary research helped us develop our assigned proto-persona into a qualitative persona. We concluded that our updated persona better represented the audience we aimed to design for.
New insights
New insights
New insights
Insights from the brief
Insights from the brief
Insights from the brief
Design Principles & Success Metrics
Design Principles & Success Metrics
Design Principles & Success Metrics
Based on the insights we gathered from secondary and primary research we concluded the following design principles and corresponding success metrics best represented the "feeling" and desired outcome of FanConnect
Based on the insights we gathered from secondary and primary research we concluded the following design principles and corresponding success metrics best represented the "feeling" and desired outcome of FanConnect
Based on the insights we gathered from secondary and primary research we concluded the following design principles and corresponding success metrics best represented the "feeling" and desired outcome of FanConnect
Design Principles
Design Principles
Success Metrics
Success Metrics
Belonging & Connected
Belonging & Connected
Belonging & Connected
Provide a medium for fans to connect and strengthen friendships
Enhance the sense of contribution & participation in the fandom
Provide a medium for fans to connect and strengthen friendships
Enhance the sense of contribution & participation in the fandom
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Number of watch parties created during a watch party
Number of non-paying users joining through invitation links in live chats or watch parties
Growth rate of user signups and registrations
Number of watch parties created during a watch party
Number of non-paying users joining through invitation links in live chats or watch parties
Growth rate of user signups and registrations
Number of watch parties created during a watch party
Number of non-paying users joining through invitation links in live chats or watch parties
Growth rate of user signups and registrations
Empowerment
Empowerment
Empowerment
Allow fans to experience custom content
Highlighting their contributions to reinforce their support for their team
Allow fans to experience custom content
Highlighting their contributions to reinforce their support for their team
Number of users who engage with features that allow them to share their thoughts and opinions (e.g. live chats)
Number of purchases made by users from item shop
Number of users who engage with features that allow them to share their thoughts and opinions (e.g. live chats)
Number of purchases made by users from item shop
Number of users who engage with features that allow them to share their thoughts and opinions (e.g. live chats)
Number of purchases made by users from item shop
Engagement
Engagement
Engagement
Ensuring a personalised experience through customisation, flexibility and accessible means.
Ensuring a personalised experience through customisation, flexibility and accessible means.
Returning users creating watch parties
Number of users who participate in polls, predictions, games during live matches
Returning users creating watch parties
Number of users who participate in polls, predictions, games during live matches
Returning users creating watch parties
Number of users who participate in polls, predictions, games during live matches
Prioritisation Mapping
Prioritisation Mapping
Prioritisation Mapping
Must Provide
Must Provide
Must Provide
High relevance to user goals, pains and behaviours
Must directly contribute to our metric of success
High feasibility
Must directly contribute to design principles
High relevance to user goals, pains and behaviours
Must directly contribute to our metric of success
High feasibility
Must directly contribute to design principles
High relevance to user goals, pains and behaviours
Must directly contribute to our metric of success
High feasibility
Must directly contribute to design principles
Must Provide
Must Provide
Watch party
Watch party
Gamification
Gamification
Reward/recognition System
Reward/recognition System
Live chats & reactions
Live chats & reactions
Phone Pairing
Phone Pairing
Should Provide
Should Provide
Should Provide
Customisable viewing experience
Customisable viewing experience
Customisable viewing experience
Customisable audio experience
Customisable audio experience
Customisable audio experience
Invitation function for non-paying users
Invitation function for non-paying users
Invitation function for non-paying users
Must Provide
Gamification
Watch party
Phone Pairing
Reward/recognition System
Could Provide
Could Provide
Student Discount
Student Discount
Task Milestones
Task Milestones
Won't Provide
Won't Provide
Won't Provide
In-person experience
In-person experience
In-person experience
Could Provide
Student Discount
Task Milestones
Assumptions & Questions
These are the high-risk and uncertain assumptions/questions we identified. They were resolved with the following user testing and ethnography study during the iterative design process.
Assumptions & Questions
These are the high-risk and uncertain assumptions/questions we identified. They were resolved with the following user testing and ethnography study during the iterative design process.
Assumptions & Questions
These are the high-risk and uncertain assumptions/questions we identified. They were resolved with the following user testing and ethnography study during the iterative design process.
Would users engage in gamified experiences during a match coverage?
Would users engage in gamified experiences during a match coverage?
Would users engage in gamified experiences during a match coverage?
What kinds of connections and communities do users prefer to interact with?
What kinds of connections and communities do users prefer to interact with?
What kinds of connections and communities do users prefer to interact with?
What values are users looking to gain from customisation?
What values are users looking to gain from customisation?
What values are users looking to gain from customisation?
Means to resolve
User testing
User testing
User testing
Means to resolve
Means to resolve
Ethnography Study
Ethnography Study
Ethnography Study
1st User testing
1st User testing
1st User testing
Mid-Fi Prototype Testing
Mid-Fi Prototype Testing
Mid-Fi Prototype Testing
🎯 Objectives
Validate assumptions
Test the usability of the mid-fi prototype
Gather insights/inspiration for the user story
🎯 Objectives
Validate assumptions
Test the usability of the mid-fi prototype
Gather insights/inspiration for the user story
🎯 Objectives
Validate assumptions
Test the usability of the mid-fi prototype
Gather insights/inspiration for the user story
📋 Tasks
Task 1: Usability of watch Party function
Task 2: Visibility of the Profile Page
Task 3: Impact of Community Pages
📋 Tasks
Task 1: Usability of watch Party function
Task 2: Visibility of the Profile Page
Task 3: Impact of Community Pages
📋 Tasks
Task 1: Usability of watch Party function
Task 2: Visibility of the Profile Page
Task 3: Impact of Community Pages
Qualitative
Qualitative
Think Aloud
Think Aloud
Semi-structured Interviews
Semi-structured Interviews
Quantitative
Quantitative
Time for task completion
Time for task completion
Completion rates
Completion rates
SUS (Score Usability Scale)
SUS (Score Usability Scale)
Quantitative
Time for task completion
Completion rates
SUS (Score Usability Scale)
Qualitative
Think Aloud
Semi-structured Interviews
The Results
The Results
The Results
SUS Score | Avg. 87.5/100
SUS Score | Avg. 87.5/100
SUS Score | Avg. 87.5/100
A1 : 95 | A2: 82.5 | A3: 85 | A4: 87.5
A1 : 95 | A2: 82.5 | A3: 85 | A4: 87.5
A1 : 95 | A2: 82.5 | A3: 85 |
A4: 87.5
Completion Rates | Avg. 77.9%
Completion Rates | Avg. 77.9%
Completion Rates |
Avg. 77.9%
Task 1: 97.5% | Task 2: 58.3 %
Task 1: 97.5% | Task 2: 58.3 %
Task 1: 97.5% | Task 2: 58.3 %
Task Time (S) | Avg. 87.3 | Opt. 52
Task Time (S) | Avg. 87.3 | Opt. 52
Task Time (S) | Avg. 87.3 | Opt. 52
A1 : 95 | A2: 82.5 | A3: 85 | A4: 87.5
A1 : 95 | A2: 82.5 | A3: 85 | A4: 87.5
A1 : 95 | A2: 82.5 | A3: 85 |
A4: 87.5
💬 Constructive Feedback
💬 Constructive Feedback
Points/Items Shop Confusion
“usually items would be in its own shop page or like items page”
Points/Items Shop Confusion
“usually items would be in its own shop page or like items page”
Points/Items Shop Confusion
“usually items would be in its own shop page or like items page”
Community Pages - already exists
“I’m not sure how useful the community stuff will be when other apps are basically made for that, like Reddit ”
Community Pages - already exists
"Don't think the community stuff will be useful when other apps are made for that, like Reddit ”
Community Pages - already exists
“I’m not sure how useful the community stuff will be when other apps are basically made for that, like Reddit ”
👍🏻 Positive Feedback
👍🏻 Positive Feedback
Originality in Gamification
“At the moment there is not a lot here that you can't get elsewhere - the games are new”
Originality in Gamification
“At the moment there is not a lot here that you can't get elsewhere - the games are new”
Originality in Gamification
“At the moment there is not a lot here that you can't get elsewhere - the games are new”
Chat with old friends
I think this is more useful once I leave uni, moving away from my friends
Chat with old friends
I think this is more useful once I leave uni, moving away from my friends
Chat with old friends
I think this is more useful once I leave uni, moving away from my friends
Ethnography Study: BingGoal
Ethnography Study: BingGoal
Ethnography Study: BingGoal
💡 My Contribution
💡 My Contribution
💡 My Contribution
What is already possible
What is already possible
What is already possible
Bingo used as an engagement-enhancing gamification (prediction) element while watching long-format content like the Eurovision Song Contest
Bingo used as an engagement-enhancing gamification (prediction) element while watching long-format content like the Eurovision Song Contest
Bingo used as an engagement-enhancing gamification (prediction) element while watching long-format content like the Eurovision Song Contest
What is valuable for the user
What is valuable for the user
What is valuable for the user
Increased engagement through gamification
Increased learning about football
Offering a flavour of sports betting
Increased engagement through gamification
Increased learning about football
Offering a flavour of sports betting
Increased engagement through gamification
Increased learning about football
Offering a flavour of sports betting
🎯 The Objective
To test the effectiveness and values brought to the participants through gamification in a football match setting. We tested our own game called BinGoal.
🎯 The Objective
To test the effectiveness and values brought to the participants through gamification in a football match setting. We tested our own game called BinGoal.
🦋 Key Results
Increased investment from all participants
Heightened attention to game details
🦋 Key results
Increased investment from all participants
Heightened attention to game details
🤔 Findings/ Further Considerations
Implement non-intrusive notifications to alert users of game achievement
Suitability for 'current' fans - "gimmicky"
🤔 Further considerations
Implement non-intrusive notifications
Provide alert for game achievement
🎯 The Objective
To test the effectiveness and values brought to the participants through gamification in a football match setting. We tested our own game called BinGoal.
🦋 Key results
Increased investment from all participants
Heightened attention to game details
🤔 Further considerations
Implement non-intrusive notifications
Provide alert for game achievement
User Story
User Story
User Story
Information Architecture
Information Architecture
Information Architecture
New features to be tested
New features to be tested
2nd User testing
2nd User testing
2nd User testing
Hi-Fi Prototype Testing
Hi-Fi Prototype Testing
Hi-Fi Prototype Testing
To ensure consistency, we opted for the same qualitative and quantitative methods as in our first usability testing
We opted for the same qualitative and quantitative methods as in the first usability testing
🎯 Objectives
Validate assumptions
Validate iterations from mid-fi testing
Test out our high-fi prototype
🎯 Objectives
Validate assumptions
Validate iterations from mid-fi testing
Test out our high-fi prototype
🎯 Objectives
Validate assumptions
Validate iterations from mid-fi testing
Test out our high-fi prototype
📋 Tasks
Task 1: Visibility of Profile page
Task 2: Usability of Watch Party
Task 3: Usability of Phone pairing
Task 4: Live chat functionality
📋 Tasks
Task 1: Visibility of Profile page
Task 2: Usability of Watch Party
Task 3: Usability of Phone pairing
Task 4: Live chat functionality
📋 Tasks
Task 1: Visibility of Profile page
Task 2: Usability of Watch Party
Task 3: Usability of Phone pairing
Task 4: Live chat functionality
The Results
The Results
The Results
SUS Score
SUS Score
SUS Score
87.5
87.5
87.5
90.7
90.7
90.7
Completion Rates
Completion Rates
Completion Rates
77/9%
77/9%
77/9%
100%
100%
100%
Task Time (Sec)
Task Time (Sec)
Task Time (Sec)
On average, only 20 sec more than the optimal time
On average, only 20 sec more than the optimal time
On average, only 20 sec more than the optimal time
💬 Constructive Feedback
💬 Constructive Feedback
Seeing friends' statuses
“Would I be able to see if my friends are online watching a game? and can I join them?”
Seeing friends' statuses
“Would I be able to see if my friends are online watching a game? and can I join them?”
Seeing friends' statuses
“Would I be able to see if my friends are online watching a game? and can I join them?”
Seeing friends' statuses
“Would I be able to see if my friends are online watching a game? and can I join them?”
Seeing friends' statuses
“Would I be able to see if my friends are online watching a game? and can I join them?”
Positive Feedback
All in one Solution
“Everything that I want to do is all in one place and in one app. It’s cool that I can use my phone as well”
All in one Solution
“Everything that I want to do is all in one place and in one app. It’s cool that I can use my phone as well”
Love customisation
“I’m not sure how useful the community stuff will be when other apps are basically made for that, like Reddit ”
Love customisation
“I’m not sure how useful the community stuff will be when other apps are basically made for that, like Reddit ”
👍🏻 Positive Feedback
All in one solution
“Everything that I want to do is all in one place and in one app. It’s cool that I can use my phone as well”
All in one solution
“Everything that I want to do is all in one place and in one app. It’s cool that I can use my phone as well”
Love the freedom of customisation
“I like that I can customise the widgets on the side panel so that I can just have what I want to see”
Love the freedom of customisation
“I like that I can customise the widgets on the side panel so that I can just have what I want to see”
Validated Delivery
Validated Delivery
Validated Delivery
Key Features
Key Features
Key Features
Laptop Side Panel
Laptop Side Panel
Laptop Side Panel
To cater for sociable football enthusiasts who wish to stay connected with friends and family living far away, we have designed customisable widgets such as live chat, match stats, league table, recap, and mini-games for an engaging match experience. These widgets can also be accessed through the mobile app. Users can personalise and adjust the positions of these widgets.
To cater for sociable football enthusiasts who wish to stay connected with friends and family living far away, we have designed customisable widgets such as live chat, match stats, league table, recap, and mini-games for an engaging match experience. These widgets can also be accessed through the mobile app. Users can personalise and adjust the positions of these widgets.
To cater for sociable football enthusiasts who wish to stay connected with friends and family living far away, we have designed customisable widgets such as live chat, match stats, league table, recap, and mini-games for an engaging match experience. These widgets can also be accessed through the mobile app. Users can personalise and adjust the positions of these widgets.
Other features we have incorporated include audio and camera settings, such as adjusting the volume of the commentators or selecting a different camera angle.
Other features we have incorporated include audio and camera settings, such as adjusting the volume of the commentators or selecting a different camera angle.
Other features we have incorporated include audio and camera settings, such as adjusting the volume of the commentators or selecting a different camera angle.
Mini-games & point system
Mini-games & point system
Mini-games & point system
Our goal is to design simple games that keep users engaged without distracting them from the match.
Our goal is to design simple games that keep users engaged without distracting them from the match.
Our goal is to design simple games that keep users engaged without distracting them from the match.
BingGoal Game
BingGoal Game
BingGoal Game
Make predictions ahead of a match in each of the 9 squares.
Which team scores the first? Who gets the first penalty?
Users can then compete with their friends and earn points for correct predictions.
Make predictions ahead of a match in each of the 9 squares.
Which team scores the first? Who gets the first penalty?
Users can then compete with their friends and earn points for correct predictions.
Make predictions ahead of a match in each of the 9 squares.
Which team scores the first? Who gets the first penalty?
Users can then compete with their friends and earn points for correct predictions.
Cheering Game
Cheering Game
Cheering Game
Show support for the favourite team by "smashing the button".
Receive push notifications to "cheer" for the team during downtime.
See on the cheering bar which team is making the most "noise" for their team.
Show support for the favourite team by "smashing the button".
Receive push notifications to "cheer" for the team during downtime.
See on the cheering bar which team is making the most "noise" for their team.
Show support for the favourite team by "smashing the button".
Receive push notifications to "cheer" for the team during downtime.
See on the cheering bar which team is making the most "noise" for their team.
Mobile Profile Page and achievements
Mobile Profile Page and achievements
Mobile Profile Page and achievements
This is an example of the profile page accessed through the SkySport's app. Users can see how many points they have earned. The points can be spent in the "item shop" allowing users to purchase personalisation elements such as team stickers and colours.
The points accumulated from the mini-games and interaction SkySports content are displayed on the profile page. Below is an example how the mobile version looks like.
This is an example of the profile page accessed through the SkySport's app. Users can see how many points they have earned. The points can be spent in the "item shop" allowing users to purchase personalisation elements such as team stickers and colours.
In the profile section, the user can also access the item shop to purchase custom stickers, team colours to personalise their user experience.
Invite & Connect with friends
Invite & Connect with friends
Invite & Connect with friends
The user can send or receive invitations for watch parties.
The user can send or receive invitations for watch parties.
The user can send or receive invitations for watch parties.
Send invitation
To invite friends to a watch party they can click "invite" while checking their friends' availability. Even if a friend is already in another watch party, she can still send them a message to join her.
Receive invitation
When receiving an invitation to watch a game with friends, the user will get a notification and can join on any device they're logged into. They can use multiple screens simultaneously.
Send invitation
To invite friends to a watch party they can click "invite" while checking their friends' availability. Even if a friend is already in another watch party, she can still send them a message to join her.
Receive invitation
When receiving an invitation to watch a game with friends, the user will get a notification and can join on any device they're logged into. They can use multiple screens simultaneously.
Send invitation
To invite friends to a watch party they can click "invite" while checking their friends' availability. Even if a friend is already in another watch party, she can still send them a message to join her.
Receive invitation
When receiving an invitation to watch a game with friends, the user will get a notification and can join on any device they're logged into. They can use multiple screens simultaneously.
Send invitation
Send invitation
To invite friends to a watch party they can click "invite" while checking their friends' availability. Even if a friend is already in another watch party, they can still send them a message to join them.
To invite friends to a watch party they can click "invite" while checking their friends' availability. Even if a friend is already in another watch party, they can still send them a message to join them.
Receive invitation
Receive invitation
When receiving an invitation to watch a game with friends, the user will get a notification and can join on any device they're logged into. They can use multiple screens simultaneously.
When receiving an invitation to watch a game with friends, the user will get a notification and can join on any device they're logged into. They can use multiple screens simultaneously.
Cross-Platform Experience: The Use Cases
Cross-Platform Experience: The Use Cases
Phone Pairing Cross-Platform Experience:
The Use Cases
💡 My Contribution
💡 My Contribution
💡 My Contribution
What is already possible
What is already possible
What is already possible
Microsoft Team's cross-device interaction allows users to pair the phone as a secondary device to enhance the viewing experience.
Microsoft Team's cross-device interaction allows users to pair the phone as a secondary device to enhance the viewing experience.
Microsoft Team's cross-device interaction allows users to pair the phone as a secondary device to enhance the viewing experience.
What is valuable for the user
What is valuable for the user
What is valuable for the user
All-in-one platform experience
Using multiple devices while watching a game
Experience the match on large screen and phone at the same time
All-in-one platform experience
Using multiple devices while watching a game
Experience the match on large screen and phone at the same time
All-in-one platform experience
Using multiple devices while watching a game
Experience the match on large screen and phone at the same time
💻 ➡ 📱 Laptop to Mobile
💻 ➡ 📱 Laptop to Mobile
💻 ➡ 📱 Laptop to Mobile
For users that are logged in on both devices will be able to sync the devices through a pop-up in-app notification.
Additionally, we aim to integrate FanConnect with the existing SkySports app for the following reasons:
For users that are logged in on both devices will be able to sync the devices through a pop-up in-app notification.
Additionally, we aim to integrate FanConnect with the existing SkySports app for the following reasons:
For users that are logged in on both devices will be able to sync the devices through a pop-up in-app notification.
Additionally, we aim to integrate FanConnect with the existing SkySports app for the following reasons:
Business benefits:
Easier to engage existing app users
Cost efficient
Business benefits:
Easier to engage existing app users
Cost efficient
Business benefits:
Easier to engage existing app users
Cost efficient
User benefits:
No need to download another app
All-in-one place
User benefits:
No need to download another app
All-in-one place
User benefits:
No need to download another app
All-in-one place
📱➡ 💻 Mobile to Laptop
📱➡ 💻 Mobile to Laptop
📱➡ 💻 Mobile to Laptop
When a user wants to switch from watching a game on their phone to a larger screen, they can log in to the Sky Sports website and receive an in-app notification to access the game with one click. Alternatively, they can use the 'Watch' tab on the website.
When a user wants to switch from watching a game on their phone to a larger screen, they can log in to the Sky Sports website and receive an in-app notification to access the game with one click. Alternatively, they can use the 'Watch' tab on the website.
When a user wants to switch from watching a game on their phone to a larger screen, they can log in to the Sky Sports website and receive an in-app notification to access the game with one click. Alternatively, they can use the 'Watch' tab on the website.
Once they join the match on their laptop, the phone pairs and the game collapses on the phone, making the laptop the primary device.
Once they join the match on their laptop, the phone pairs and the game collapses on the phone, making the laptop the primary device.
Once they join the match on their laptop, the phone pairs and the game collapses on the phone, making the laptop the primary device.
Feedback from Client
Feedback from Client
Feedback from Client
Lead UX Designer
Lead UX Designer
Lead UX Designer at SkySports
" You've put a lot of thought into the features and the outcomes and the way that all of that fits within that product experience, you've put a lot of effort into the research that you've done to drive out the refinement of those features and making improvements to that."
" You've put a lot of thought into the features and the outcomes and the way that all of that fits within that product experience, you've put a lot of effort into the research that you've done to drive out the refinement of those features and making improvements to that."
" You've put a lot of thought into the features and the outcomes and the way that all of that fits within that product experience, you've put a lot of effort into the research that you've done to drive out the refinement of those features and making improvements to that."
Next Steps…
Next Steps…
Next Steps…
Expand FanConnect into other sports
Expand FanConnect into other sports
Explore opportunities to the expand fan base
Explore opportunities to the expand fan base
Expand FanConnect into other sports
Explore opportunities to the expand fan base
Expand into other digital mediums and technologies (TV, AR, VR)
Expand into other digital mediums and technologies (TV, AR, VR)
Expand into other digital mediums and technologies (TV, AR, VR)
💭 Reflections
Working in a diverse team, with each member bringing distinct cultural and professional experiences to the table, allowed us to view design challenges and opportunities from multiple angles. Having no previous interest or experience in football, this project allowed me to challenge my abilities to design a solution by emphasising with an audience dissimilar to myself.
💭 Reflections
Working in a diverse team, with each member bringing distinct cultural and professional experiences to the table, allowed us to view design challenges and opportunities from multiple angles. Having no previous interest or experience in football, this project allowed me to challenge my abilities to design a solution by emphasising with an audience dissimilar to myself.
💭 Reflections
Working in a diverse team, with each member bringing distinct cultural and professional experiences to the table, allowed us to view design challenges and opportunities from multiple angles. Having no previous interest or experience in football, this project allowed me to challenge my abilities to design a solution by emphasising with an audience dissimilar to myself.