IEUK intership: Runwise
final project as part of Bright Network's digital Internship (Technology Stream)
Solo - 4 days
2024
UX
IEUK intership: Runwise
final project as part of Bright Network's digital Internship (Technology Stream)
Solo - 4 days
2024
UX
IEUK intership: Runwise
final project as part of Bright Network's digital Internship (Technology Stream)
Solo - 4 days
2024
UX
Project Overview
Project Overview
Project Overview
Understand user feedback
Create a roadmap
Understand user feedback
Understand user feedback
Create a roadmap
Create a roadmap
Team Resource Allocation
'Keeping the lights on'
Team Resource Allocation
Team Resource Allocation
'Keeping the lights on'
'Keeping the lights on'
Brief: Enhance performance
Brief: Enhance performance
Brief: Enhance performance
Goals:
Goals:
Goals:
To enhance user engagement and subscription growth
understand your user feedback and create a roadmap for the next six months.
To enhance user engagement and subscription growth
understand your user feedback and create a roadmap for the next six months.
To enhance user engagement and subscription growth
understand your user feedback and create a roadmap for the next six months.
Key Results
Key Results
Key Results
• Achieve a 15% increase in Monthly Average Users (MAU) within six months.
• Increase the paid subscriber count by 20% within six months
• Achieve a 15% increase in Monthly Average Users (MAU) within six months.
• Increase the paid subscriber count by 20% within six months
Achieve a 15% increase in Monthly Average Users (MAU) within six months.
• Increase the paid subscriber count by 20% within six months
Context
Context
Context
01 Background
01 Background
01 Background
RunWize has been in the market for just over a year and has an ambition to be the
top fitness app in the UK. It has launched on both iOS and Android, available on
smartwatches.
RunWize has been in the market for just over a year and has an ambition to be the top fitness app in the UK. It has launched on both iOS and Android, available on smartwatches.
RunWize has been in the market for just over a year and has an ambition to be the top fitness app in the UK. It has launched on both iOS and Android, available on smartwatches.
02 Mission statement
02 Mission statement
02 Mission statement
Empower runners, transform lives, and create a vibrant community that thrives on
health, resilience, and boundless achievement.
Empower runners, transform lives, and create a vibrant community that thrives on health, resilience, and boundless achievement.
Empower runners, transform lives, and create a vibrant community that thrives on health, resilience, and boundless achievement.
03 Problem
03 Problem
03 Problem
In the past three months, the number of monthly app users has declined, as well
as a churn of 10% in our paid subscribers since the start of this year.
in the past three months, the number of monthly app users has declined, as well as a churn of 10% in our paid subscribers since the start of this year.
In the past three months, the number of monthly app users has declined, as well as a churn of 10% in our paid subscribers since the start of this year.
The top Digital Fitness Market in the UK by brand shares
The top Digital Fitness Market in the UK by brand shares
The top Digital Fitness Market in the UK by brand shares
Digital Fitness & Well-being
Digital Fitness & Well-being
Fitness Trackers
devices explicitly intended for fitness and motion tracking
Health & Wellness Coaching markets
fitness apps for detecting / tracking/analysing and sharing vitality and fitness achievements
Fitness Trackers
devices explicitly intended for fitness and motion tracking
Health & Wellness Coaching markets
fitness apps for detecting / tracking/analysing and sharing vitality and fitness achievements
Fitness Trackers
devices explicitly intended for fitness and motion tracking
Health & Wellness Coaching markets
fitness apps for detecting / tracking/analysing and sharing vitality and fitness achievements
Fitness Apps
Fitness Apps
Fitness Apps
includes fitness apps for detecting, tracking,
analysing, and sharing vitality and fitness achievements.
Fitness Apps
includes fitness apps for detecting, tracking, analysing, and sharing vitality and fitness achievements.
Fitness Apps
includes fitness apps for detecting, tracking,
analysing, and sharing vitality and fitness achievements.
Great for training and competition
Great for training and competition
Route finding abilities is limited
Route finding abilities is limited
Great for training and competition
Route finding abilities is limited
Suitable for casual use
Suitable for casual use
Limited integration features
Limited integration features
Suitable for casual use
Limited integration features
Geared towards expert runners,
extensive post-run analysis
Geared towards expert runners,
extensive post-run analysis
Steep learning curve
Steep learning curve
Geared towards expert runners, extensive post-run analysis
Steep learning curve
“Great for finding new routes”
“Great for finding new routes”
“Too much unnecessary stats”
“Too much unnecessary stats”
“Great for finding new routes”
“Too much unnecessary stats”
User friendly interface and no costs
User friendly interface and no costs
“Not enough post run analysis for
professional runners”
“Not enough post run analysis for
professional runners”
User friendly interface and no costs
“Not enough post-run analysis for professional runners”
Great community features and metrics
Great community features and metrics
Clustered user interface
Clustered user interface
Great community features and metrics
Clustered user interface
Competitive Analysis
Competitive Analysis
Competitive Analysis
Competitors
Features
Map my run
FitBit
Garmin
Nike Run Club
Strava
AllTrails
Competitors
Features
Map my run
FitBit
Garmin
Nike Run
Strava
AllTrails
Metrics Gudiance
Analysis & tailored runs Experienced
Personalised reminders
Option for profile visiibility
Competitors
Features
Map my run
FitBit
Garmin
Nike Run
Strava
AllTrails
Market Position Mapping
Market Position Mapping
Market Position Mapping
Key Trends
Key Trends
Key Trends
The market is experiencing significant growth due to the increasing customer preferences for convenience and personalised fitness solutions
The market is experiencing significant growth due to the increasing customer preferences for convenience and personalised fitness solutions
The market is experiencing significant growth due to the increasing customer preferences for convenience and personalised fitness solutions
User Stories
User Stories
User Stories
Stefan
Stefan
Stefan
Social media user who likes to share accomplishments
Social media user who likes to share accomplishments
Social media user who likes to share accomplishments
"As someone recovering from an injury, I need an app that provides me with tailored plans to safely get back into running so that I can regain my fitness without risking re-injury."
"As someone recovering from an injury, I need an app that provides me with tailored plans to safely get back into running so that I can regain my fitness without risking re-injury."
"As someone recovering from an injury, I need an app that provides me with tailored plans to safely get back into running so that I can regain my fitness without risking re-injury."
Oscar
Oscar
Oscar
Recovering from an injury
Recovering from an injury
Recovering from an injury
"As someone recovering from an injury, I need an app that provides me with tailored plans to safely get back into running so that I can regain my fitness without risking re-injury."
"As someone recovering from an injury, I need an app that provides me with tailored plans to safely get back into running so that I can regain my fitness without risking re-injury."
"As someone recovering from an injury, I need an app that provides me with tailored plans to safely get back into running so that I can regain my fitness without risking re-injury."
Sally & Dave
Sally & Dave
Sally & Dave
Next door neighbours who want to meet local people who are also into running
Next door neighbours who want to meet local people who are also into running
Next door neighbours who want to meet local people who are also into running
" As a local runner, I want an App that connects me with nearby running events so that I can participate in community activities and meet fellow runners."
" As a local runner, I want an App that connects me with nearby running events so that I can participate in community activities and meet fellow runners."
" As a local runner, I want an App that connects me with nearby running events so that I can participate in community activities and meet fellow runners."
User feedback:
User feedback:
User feedback:
Bugs in the current UX
"The reminders feature doesn't send me notifications on the correct day"
Bugs in the current UX
"The reminders feature doesn't send me notifications on the correct day"
Bugs in the current UX
"The reminders feature doesn't send me notifications on the correct day"
Lack of community
"The app’s social sharing features are quite basic. It would be great to have more community interaction"
Lack of community
"The app’s social sharing features are quite basic. It would be great to have more community interaction,"
Lack of community
"The app’s social sharing features are quite basic. It would be great to have more community interaction"
Privacy & current data concerns
"I'm concerned about the safety of sharing my running routes publicly. It would be reassuring if the app had more robust privacy settings and safety features."
Privacy & current data concerns
"I'm concerned about the safety of sharing my running routes publicly."
Privacy & current data concerns
"I'm concerned about the safety of sharing my running routes publicly. It would be reassuring if the app had more robust privacy settings and safety features."
Need for personalisation
"The app is missing advanced training features like interval training programs or customisable workout plans tailored to specific race preparations. "
Need for personalisation
App is missin advanced training features & customisable wrkout plans
Need for personalisation
"The app is missing advanced training features like interval training programs or customisable workout plans tailored to specific race preparations. "
Tech Stack
Tech Stack
Tech Stack
6 Months Proposed Roadmap for Launch
6 Months Proposed Roadmap for Launch
6 Months Proposed Roadmap for Launch
01
Getting the house in order
Getting the house in order
Getting the house in order
75% – Tech Debt/ Bugs Cleanup
25% – Experimentation
75% – Tech Debt/ Bugs Cleanup
25% – Experimentation
75% – Tech Debt/ Bugs Cleanup
25% – Experimentation
02
Privacy Matter
Privacy Matter
Privacy Matter
25% – Improve the privacy model
75% – New content hubs – introducing Strength and Yoga classes
25% – Improve the privacy model
75% – New content hubs – introducing Strength and Yoga classes
25% – Improve the privacy model
75% – New content hubs – introducing Strength and Yoga classes
03
It's all about community
It's all about community
It's all about community
50% of time spent on launching community MVP
30% on freemium
20% of time spent on business as usual
50% of time spent on launching community MVP
30% on freemium
20% of time spent on business as usual
50% of time spent on launching community MVP
30% on freemium
20% of time spent on business as usual
04
Try before you buy
Try before you buy
Try before you buy
80% of time spent on launching freemium
20% of time spent on business as usual
80% of time spent on launching freemium
20% of time spent on business as usual
80% of time spent on launching freemium
20% of time spent on business as usual
05
New plans for new audiances
New plans for new audiances
New plans for new audiances
50% of time spent on launching new plans
30% of time spent on freemium bug fixes and analysing impact
20% of time spent on business as usual
50% of time spent on launching new plans
30% of time spent on freemium bug fixes and analysing impact
20% of time spent on business as usual
50% of time spent on launching new plans
30% of time spent on freemium bug fixes and analysing impact
20% of time spent on business as usual
06
Adding more value through feedback and detailed analysis
Adding more value through feedback and detailed analysis
Adding more value through feedback and detailed analysis
20% of time spent on metric explanation.
60% on discovery for community phase 2 and freemium analysis
20% of time spent on business as usual
20% of time spent on metric explanation.
60% on discovery for community phase 2 and freemium analysis
20% of time spent on business as usual
20% of time spent on metric explanation.
60% on discovery for community phase 2 and freemium analysis
20% of time spent on business as usual